As you replay Mariah Carey’s Auld Lang Syne over that TikTok video you’re trying to make, we’ll raise a glass with you (digitally, of course) as we ring in a new year and look back on the biggest trends of this last one.
In the world of social media, the boundaries hardly exist. Every social media network plays by its own rules, setting and changing the rules and leaving users to essentially make them up and push back.
Instead of trying to reach everyone and missing the mark, we narrow our focus to a single audience that we can fully understand, visualize, and create content for, directly. It’s a characterization strategy that goes against common thinking around social audiences.
We are all in the middle of a brand strategy power shift with greater control from consumers, based on how culture and technology are shaping their behaviors and expectations. Cultural savviness and bravery are key requirements for entry these days.
By Emma Bunsness
By Pheobe Sotomango
By Tony Grosz
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