Dec 30, 2021

Top Social Media Trends of 2021

2021 was the year that specificity became king – these top trends help illustrate that phenomenon.

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Mar 01, 2021 • Our Thoughts

Social Media Holiday Checklist: 5 Questions to Ask Before You Post

Should you post on social media for every holiday? Or every meme? Learn more about what to think about before you post.

Feb 22, 2021 • Our Thoughts

DEI in Action: How a Strategic Commitment Turned Personal and Purposeful

Diversity, equity and inclusion is key for internal hiring and culture progress but it also matters for business goals.

Feb 11, 2021 • Our Thoughts

5 Secrets to Audience Development and Growth

Developing an audience and growing one is a hypothesis-driven dance, but a particularly fun one—especially when everything works as planned.

Feb 05, 2021 • Our Thoughts

How Food Influencers Affect Brands and Marketing

Food content on social media does more than make people hungry—it’s a marketing tool for brands in the food industry and beyond.

Jan 29, 2021 • Our Thoughts

How to Score on Sports Social

As athletes use social media to communicate their beliefs, brands and marketers need creativity to build awareness, community and brand affinity.

Jan 26, 2021 • Our Thoughts

Fan Experiences for Wherever You Are

Fan experiences have taken on a new meaning, where digital-first is the only option. That hasn’t hampered the fun or the success, though. Here’s why.

Dec 23, 2020 • Our Thoughts

The 5 Biggest Social Media Trends of 2020

As you replay Mariah Carey’s Auld Lang Syne over that TikTok video you’re trying to make, we’ll raise a glass with you (digitally, of course) as we ring in a new year and look back on the biggest trends of this last one.

Dec 21, 2020 • Our Thoughts

The Ethics of Social Media

In the world of social media, the boundaries hardly exist. Every social media network plays by its own rules, setting and changing the rules and leaving users to essentially make them up and push back.

Dec 17, 2020 • Our Thoughts

How to Define a Social Media Audience

Instead of trying to reach everyone and missing the mark, we narrow our focus to a single audience that we can fully understand, visualize, and create content for, directly. It’s a characterization strategy that goes against common thinking around social audiences. 


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