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Dec 23, 2020 • Our Thoughts

The 5 Biggest Social Media Trends of 2020

As you replay Mariah Carey’s Auld Lang Syne over that TikTok video you’re trying to make, we’ll raise a glass with you (digitally, of course) as we ring in a new year and look back on the biggest trends of this last one.

Dec 21, 2020 • Our Thoughts

The Ethics of Social Media

In the world of social media, the boundaries hardly exist. Every social media network plays by its own rules, setting and changing the rules and leaving users to essentially make them up and push back.

Dec 17, 2020 • Our Thoughts

How to Define a Social Media Audience

Instead of trying to reach everyone and missing the mark, we narrow our focus to a single audience that we can fully understand, visualize, and create content for, directly. It’s a characterization strategy that goes against common thinking around social audiences. 

Dec 03, 2020 • Our Thoughts

How Social Media Can Lead Brand Strategy

We are all in the middle of a brand strategy power shift with greater control from consumers, based on how culture and technology are shaping their behaviors and expectations. Cultural savviness and bravery are key requirements for entry these days.

Jan 28, 2020 • Our Thoughts

Working with the Facebook Algorithm

By Emma Bunsness

Jan 09, 2020 • Our People

Turning a Creative Hobby into a Career

By Pheobe Sotomango

Nov 22, 2019 • Our Thoughts

So… What’s a Movie?

By Tony Grosz


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