Top Social Media Trends of 2021
2021 was the year that specificity became king – these top trends help illustrate that phenomenon.
Social Media Holiday Checklist: 5 Questions to Ask Before You Post
Should you post on social media for every holiday? Or every meme? Learn more about what to think about before you post.
DEI in Action: How a Strategic Commitment Turned Personal and Purposeful
Diversity, equity and inclusion is key for internal hiring and culture progress but it also matters for business goals.
5 Secrets to Audience Development and Growth
Developing an audience and growing one is a hypothesis-driven dance, but a particularly fun one—especially when everything works as planned.
How Food Influencers Affect Brands and Marketing
Food content on social media does more than make people hungry—it’s a marketing tool for brands in the food industry and beyond.
How to Score on Sports Social
As athletes use social media to communicate their beliefs, brands and marketers need creativity to build awareness, community and brand affinity.
Fan Experiences for Wherever You Are
Fan experiences have taken on a new meaning, where digital-first is the only option. That hasn’t hampered the fun or the success, though. Here’s why.
The 5 Biggest Social Media Trends of 2020
As you replay Mariah Carey’s Auld Lang Syne over that TikTok video you’re trying to make, we’ll raise a glass with you (digitally, of course) as we ring in a new year and look back on the biggest trends of this last one.
The Ethics of Social Media
In the world of social media, the boundaries hardly exist. Every social media network plays by its own rules, setting and changing the rules and leaving users to essentially make them up and push back.
How to Define a Social Media Audience
Instead of trying to reach everyone and missing the mark, we narrow our focus to a single audience that we can fully understand, visualize, and create content for, directly. It’s a characterization strategy that goes against common thinking around social audiences.
