Social Media Marketing
Articles, case studies and updates from the Movement team.
With over ten years experience in the industry, we’ve got a lot to share with you.
Advertising has a long way to go toward better representation, but there are shades of hope. This writer offers expert wisdom from 5 years in the industry.read more
By Erica Shieh | 4 minute read Erica is a Senior Manager of Data + Insights in our Denver office. She is a mountain woman, music addict, and believer in the magical properties of hot tea. Our natural inclination as strategists and creatives is to craft...read more
At Movement Strategy, core values are not just words on a piece of paper, they are daily practices that our employees embody to push the company forward.read more
The influencer marketing game is constantly evolving. Since I work at a social media agency in New York, it’s part of my job to keep a pulse on what goes down on the gram. I remember the early days of influential style bloggers and how the fashion industry essentially tapped them as bespoke salespeople to push their newest collections. Now you see headlines of how an influencer with over 2 million followers couldn’t sling 36 t-shirts, which prompts rumblings of influencer marketing being dead. But the game isn’t over. It’s just matured to a point where success is driven by authenticity and originality.read more
If you’re a recent portfolio school grad or a junior creative who has just landed a gig (congrats!), you’re probably starting to realize the generic prescription for success isn’t very effective. A clever cover letter*, knowing Adobe like the back of your hand, and showing up to work early will only get you so far at the best digital advertising agencies. So, here are five tips for creatives interested in making a name for themselves that don’t include “proofread your work” (because no one should have to tell you that, come on).read more
Estrella Jalisco wanted to bring a new, more ownable presence to social—one that celebrated their refreshing, “never-bitter” attitude and leveraged the passion points of their Mexican-American audience. Our challenge? Become the first agency to bring this VBI to life...read more
After seeing success in our original docu-style series, Home Court, created and published for Under Armour, it was time to bring back the show for another city. Introducing, Home Court: The History of Detroit Basketball. https://youtu.be/L-21U-aLp_E Credits: Movement...read more
Movement Strategy is a social media and digital marketing agency for leading entertainment & sports, lifestyle & ecommerce, and food & beverage brands.
© Movement Strategy 2019
© Movement Strategy 2019