We help brands
show up, show off and take home best in show on social media.Get in touch
Our Approach What Makes Us Great?
We believe in the power of brands’ owned social channels, and the possibilities there.
We identify and connect with the social audience you should be talking with, and creating content for.
We create a unique, deeply developed social persona that connects with that audience.
We’ve got the speed and social experience to engage, activate and create breakthrough brand moments.
We are a full-service social media agency with a suite of in-house capabilities.
Audience Development Identifying the right audience
Our strategy begins with identifying, understanding, and connecting with the social audience you should be talking with, and creating content for.
- Existing social media audience analysis
- Target audience recommendation based on category insights, business goals and competitive whitespace
- Deep dive analysis into target, including cultural trends and social platform behaviors
- Single critical audience development to drive strategy and tone/voice
- Ongoing analysis of audience shifts
Social Persona Developing a Social Persona
We work with our clients to create a unique social persona that captures attention, and builds meaningful connections.
- Voice and tone
- Social purpose
- Messaging themes and values
- Channel strategy including which platforms, how we act and who we follow
- Content strategy including interests, design guidelines and examples
- Copywriting and response guidelines
Community Management Creating wins with Community Management
Community management is never an afterthought for us, and we’re not here to just post, reply, step away, repeat. We’re in there, engaging and creating breakthrough brand moments.
- Being the always-on voice of the brand
- Content scheduling and publishing
- Content monitoring
- Engaging with fans and pages
- Identifying opportunities around cultural moments and trends
- Reporting on real-time engagements and opportunities
Social Content Producing scroll-stopping social content
Whether your brand is more memes and TikTok, or YouTube shows and Instagram posts, our team of creatives will take your social content and campaigns to the next level.
- Creative concept development and creative direction
- Copywriting and scripting
- Video, livestream and photo productions
- Graphic design and illustration
- Animation and motion design
- Reactive, quick turn and meme content
- Video Editing
Influencer Partnerships Forging meaningful partnerships with influencers
We build relationships, co-create branded content, and develop bespoke programs alongside influencers, all while overseeing and managing the entire process for our clients.
- Campaign, strategy, and tactics development
- Research and curation
- Relationship management
- Contracting and negotiations
- Project management
- Creative and content development support
Paid Media Supporting with smart paid media
Our paid media team is fully integrated, ensuring that our content reaches the right audience through strategic paid media placements across all social platforms.
- Cross-platform paid media planning, buying, and management
- Real-time results focused optimization
- Day-to-day performance dashboard reporting & insights
- Paid creative integration for enhanced testing
- Platform relationships (preferred agency partner for most major platforms)
Web3, NFTs & Metaverse Building Web3 Communities
We help brands utilize new tools like NFTs, DAOs, Discord, Blockchain, 3-D animation and design to build and grow passionate web3 fan communities.
- Web3, NFT & Metaverse marketing L&D
- Web3 marketing strategy
- Discord server set-up and moderation
- NFT community building
- Metaverse strategy, build-outs, media buying
PR Earning that reach
We further expand the reach of work through securing earned media placements on podcasts, digital media, TV, print and radio.
- PR strategy and execution
- Targeted B2C & B2B media list development
- B2C & B2B relationship management
- Always-on and campaign-focused pitching
- Brand feature pitching
- Earned media value and impressions reporting
Optimizing & Reporting Digging into the data
We pair robust reports on what’s happened, with live dashboards for what’s happening now, and strategic insights for optimizing what’s next for your social channels.
- Full funnel data integration (inclusive of site, e-commerce, paid media, etc.)
- Live data dashboards
- Social listening
- Quarterly/long-term creative trend analysis
- Actionable optimizations
- Ongoing A/B testing
Industries Over the past 12 years, our work has spanned multiple industries, but there are some areas we have focused on most.
We watch a lot of TV and movies while on the clock. Spoiler alert: Mostly for work. We got our start in entertainment and it’s still one of our biggest areas of focus, with partners that include streaming services, movies, TV, music, sports, and news.
Lifestyle & Ecommerce
A lot of you have been asking me about my skincare routine. That’s a joke about lifestyle influencers. It’s never great when you feel you have to explain your joke. Shop now! #sponsored #ad
Food & Beverage
We are absolutely the only social media agency that loves food. And drinks. And food. We talk about it all the time.
Expertise in Other Industries.
REVIEWS WHAT PEOPLE ARE SAYING ABOUT US.
Turns out it wasn’t the tweets or the thirst traps, the real treasure was the friends we made at Movement along the way.Hillary Power Head of Brand Social
Between mermaid shoots featuring top influencers, flamingo floaties, and pink furry genie lamps, there is definitely no shortage of creative ideas coming from my team at Movement!Mary Manzo Head of Social & Influencer
Movement Strategy has been my go-to social agency for 9 years now. We started in the early days with Facebook apps and photo uploads and have since built global social strategies and launched digital activations around the world.Jack Daley VP Global Content & Media
Working with Movement Strategy on LA County’s Angelenos in Action COVID-19 project was fun and rewarding. The team is awesome!Aryana Amoon Epidemiologist
From viral social tweets to high quality shoots and countless digital activations, Movement Strategy has been my trusted partner for nearly 4 years across dozens of projects. The team is fun to work with and are an infinite well of creativity and innovation!Jonathan Hui Director, Digital Franchise Management and Marketing
WANT TO TEAM UP?Get In Touch.
We’re ready when you are.contact us