Movement Strategy TikTok Case Study
TikTok has changed the way people can entertain and be entertained.
From trending sounds to the rabid comment section, to whatever Duolingo and Scrub Daddy have going on, TikTok is more than just a social media platform.
It’s an addicting multi-tentacled social behemoth that keeps users around the globe
- cooking
- dancing
- life-hacking
- and above all, entertaining others and themselves.
People aren't coming to 'check' what's here, they come to TikTok to watch immersive stories, express themselves authentically, and connect with communities over shared passions.
Movement Strategy had to rise to the #entertainmentchallenge.
And Movement did exactly that by utilizing their years of experience as the voice behind some of the best in entertainment:
Movement listened, learned, and....
Started trends, rather than just jumping on them
built serious brand loyalty
created personality driven content
and ensured the right people saw our content with smart paid social.
How Movement makes entertaining content on TikTok
And we can do it for you too. Let us help you understand the platform.
We’re experts at utilizing The Influence of Influencers.
We know that your most avid community members are your best content creators.
With TikTok, working with influencers is about findingthe right person in the right community and involving them in the creative process to ensure the content created is authentic, engaging, and entertaining for the target audience.
When Netflix decided to build a physical Home of True Crime to promote their latest smash project, TikTok’s armchair detectives were hot on the case. We partnered with creators to build hype and spark curiosity around the globe by narrating each case, breaking down the clues and attempting to 'solve' the room.
A little savvy sleuthing about who best fits your brand goes a long way. This campaign garnered some big wins:
showcasing it’s less about the number of followers you have, and more about partnering with upcoming stars of the community you're trying to reach.
Need a clue on how we did it?
We activated a mix of eight celebrity-level influencers across TikTok, Instagram, and Twitter and asked them to share how they #TurboTaxAndRelax after using TurboTax to file their taxes.
Videos shared on TikTok were part of the larger #TurboTaxAndRelax Hashtag Challenge, while videos shared on Instagram and Twitter promoted our sister #TurboTaxAndRelax Giveaway, where users who shared their own video would be entered for a chance to win up a $10K CASH!
The content isn’t the only entertainment on TikTok.
The comments section on each post is a show of its own. Staying active in the comments allows us to keep our finger on the pulse, actively engage with members of our audience, and even spin-off additional content in response to their comments.
So we take our our fans comments seriously…
very seriously...
We know when and how to give your audience the kind of ‘inside-joke-i-can’t-believe-it’s brandtok-entertainment’ they’re looking for.
But when it comes to TikTok we turn it allllll the way up.
For Example:
Knowing Rick and Morty fans (ourselves included), have a penchant for the weird and subversive, we transformed Adult Swim’s social presence into a more natural extension of the network; a social destination for Adult Swim’s unique brand of humor.
on the flip side....
Amazon Home’s audience desires expert advice from the most personable people out there. So we teamed up with the perfect creator for the job, Heather McLarry.
Our fans were overjoyed at her involvement with the project and they let us know in the comments.
And for the people who don’t know they need you yet, there’s paid support.
TikTok introduces audiences to new voices and perspectives.
Your brand can be the next new thing for someone to discover. Finding the *right* eyeballs means adding new fans who won’t just watch, but new fans who will stay and become a part of your community.
- 10+ years’ experience in paid social media
- deep understanding of diverse audiences,
- authentic creative that speaks to niche interests
…gave us the backbone to dive into paid promotion on TikTok. From that baseline, we layered in:
- weekly calls with TikTok representatives
- first access to new beta products
- aggressive test-and-learn strategies
- experience running full funnel strategies with all ad types
- reservation and self-managed buy best practices.
Leading to us:
- understanding the content themes that worked best for each unique audience
- driving record-breaking app downloads and huge fan growth for the brands we support
- seeing the best results across any social platform…like, ever.
9.8MM
Total Paid Followers Garnered
Across our managed TikTok brands
2x
Average Platform Watch Time (per video)
Across our managed TikTok brands
$18.2MM
Total Spend Managed (so far)
Across our managed TikTok brands
880MM
Total Video Views
Across our managed TikTok brands
Serious Fan Appreciation
3.6M
789.9K
620.5K
1.5M
Overwhelmingly positive feedback.
Making moves ensures your brand stays at the forefront of community generated entertainment and continuously provides something new and valuable for your audience.
We can help you drive big TikTok results.
Ready to be a part of TikTok?Create with us. Tell us your story.
