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Apr 06, 2021 • Our Thoughts

How to Define a Social Media Persona

What is a persona? A social media tool that helps brands connect to audiences on a deeper level. Here’s why it’s important for brand marketing.

Mar 27, 2021 • Our Thoughts

How NFTs Can Affect Brand Social Media and Marketing

NFTs and the crypto movement have opened a new landscape for brands. Here’s what you need to know about NFTs, social media and marketing.

Mar 11, 2021 • Our Thoughts

Covid Retrospect: One Year Later

Working from home, extra time off for COVID-19 tests and space for racial justice conversations shaped the past year of coronavirus. Here, Movement looks back and thinks ahead.

Mar 01, 2021 • Our Thoughts

Social Media Holiday Checklist: 5 Questions to Ask Before You Post

Should you post on social media for every holiday? Or every meme? Learn more about what to think about before you post.

Feb 22, 2021 • Our Thoughts

DEI in Action: How a Strategic Commitment Turned Personal and Purposeful

Diversity, equity and inclusion is key for internal hiring and culture progress but it also matters for business goals.

Feb 11, 2021 • Our Thoughts

5 Secrets to Audience Development and Growth

Developing an audience and growing one is a hypothesis-driven dance, but a particularly fun one—especially when everything works as planned.

Feb 05, 2021 • Our Thoughts

How Food Influencers Affect Brands and Marketing

Food content on social media does more than make people hungry—it’s a marketing tool for brands in the food industry and beyond.

Jan 29, 2021 • Our Thoughts

How to Score on Sports Social

As athletes use social media to communicate their beliefs, brands and marketers need creativity to build awareness, community and brand affinity.

Jan 26, 2021 • Our Thoughts

Fan Experiences for Wherever You Are

Fan experiences have taken on a new meaning, where digital-first is the only option. That hasn’t hampered the fun or the success, though. Here’s why.

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