How to Define a Social Media Persona
What is a persona? A social media tool that helps brands connect to audiences on a deeper level. Here’s why it’s important for brand marketing.
How NFTs Can Affect Brand Social Media and Marketing
NFTs and the crypto movement have opened a new landscape for brands. Here’s what you need to know about NFTs, social media and marketing.
Covid Retrospect: One Year Later
Working from home, extra time off for COVID-19 tests and space for racial justice conversations shaped the past year of coronavirus. Here, Movement looks back and thinks ahead.
Social Media Holiday Checklist: 5 Questions to Ask Before You Post
Should you post on social media for every holiday? Or every meme? Learn more about what to think about before you post.
DEI in Action: How a Strategic Commitment Turned Personal and Purposeful
Diversity, equity and inclusion is key for internal hiring and culture progress but it also matters for business goals.
5 Secrets to Audience Development and Growth
Developing an audience and growing one is a hypothesis-driven dance, but a particularly fun one—especially when everything works as planned.
How Food Influencers Affect Brands and Marketing
Food content on social media does more than make people hungry—it’s a marketing tool for brands in the food industry and beyond.
How to Score on Sports Social
As athletes use social media to communicate their beliefs, brands and marketers need creativity to build awareness, community and brand affinity.
Fan Experiences for Wherever You Are
Fan experiences have taken on a new meaning, where digital-first is the only option. That hasn’t hampered the fun or the success, though. Here’s why.
