Social Media Marketing

The influencer marketing game is constantly evolving. Since I work at a social media agency in New York, it’s part of my job to keep a pulse on what goes down on the gram. I remember the early days of influential style bloggers and how the fashion industry essentially tapped them as bespoke salespeople to push their newest collections. Now you see headlines of how an influencer with over 2 million followers couldn’t sling 36 t-shirts, which prompts rumblings of influencer marketing being dead. But the game isn’t over. It’s just matured to a point where success is driven by authenticity and originality.