May 30, 2023

For Influencer Marketing, AI May Not Be Just a New Tool, but a Sea Change

When information is commoditized and perspectives flood the internet generated en masse by AI, who do you trust?

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Dec 07, 2022 • Our Thoughts

How to Get Started on Mastodon

With over half a million new users in the last few weeks, Mastodon is the social platform on the tip of everyone’s proverbial tongues. Much like users, brands are also exploring Twitter alternatives. Can brands use Mastodon? Let’s find out!

Nov 18, 2022 • Our Thoughts

Livestreaming Platforms: Our Comparison

So you want to host a social livestream for your brand? Fortunately, nearly every social platform has a Live option now! But unfortunately, nearly every platform has a Live option now

Nov 07, 2022 • Our Thoughts

Your Brand On BeReal: Is It Worth It?

Could a social platform that self-describes as “anti-social media, anti-influencer app” actually work? Turns out, yes.

Oct 31, 2022 • Our Thoughts

With TikTok and BeReal, Instagram needs to double down on its roots

Despite changes, Instagram still has lots to offer users and brands. Movement Strategy’s Mark Griffey explains how the app can evolve while protecting what makes it special.

Oct 25, 2022 • Our Thoughts

Talent? Required. Degrees? Not so much.

Can the creative industries solve their culture, talent and inclusivity problems by relying less on expensive degrees and more on things that matter?

Oct 06, 2022 • Our Thoughts

4 Reasons Why Your Brand Needs a Youtube Channel

With the landscape constantly changing, it often feels hard to trust the longevity of social platforms for your digital marketing strategy. But one social platform that’s not only increased from prior years, with an expectation to pull in more users… is YouTube.

Sep 07, 2022 • Our Thoughts

5 Steps To Building Your Discord Community

Discord is all about community, but community doesn’t just appear out of thin air; you have to build it. Here are five some in-depth strategies and tactics on how to engage your Discord members so they’re around for the long haul.

Aug 11, 2022 • Our Thoughts

Rethinking the Framework of Brand Response to Tragedies

Why the first step for brands to go beyond social media lip-service is building the right internal and external team.

Jul 21, 2022 • Our Thoughts

How Can A Brand Use Discord?

Over the last year, brands have slowly been realizing the value of starting a brand Discord community. And with 350 million users, Discord is not a platform to dismiss.


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