Netflix

Netflix YouTube

01 — Know Your Audience

Our goal has been to grow the Netflix YouTube channel to raise awareness of original films and series. 

The Netflix YouTube channel was previously being used as a platform for releasing trailers and promotional content, however we saw a greater opportunity on this platform to expand the Netflix brand especially with the Gen Z audience. As such, we have been tasked with creating content that taps into YouTube themes and behaviors in order for Netflix to gain views and grow subscribers. We approached this task by creating strong repeatable formats specific to what we know works on YouTube with this audience.

02 — Catering to Super Fans

Users on YouTube often create “fan edits” using their favorite characters and moments from popular shows and movies. Instead of fighting this trend, we joined in at a higher and more stylized level.  By creating these compilation videos like “Best of” or “Every” we are not only serving users what they want but more importantly serving content that users are already searching for.

03 — Relation “shipping”

Love is in the air! The Gen Z audience tends to gravitate towards cute boys, and who can blame them? We have found by pairing up two popular characters or focusing in on the love story line we are able to attract views by the million.

04 — Working With Talent

A key piece in creating widely viewed social media content is working with top talent and getting the most from the often limited time you have with them. Our production and creative teams have been able to make the most of these shoots and demonstrate our skills within original concepting, shooting, directing and editing.

05 — Other Fun Stuff

One of the best parts of working with Netflix is the creative freedom they give us to experiment. Here are a couple of our favorite experiments!

Los Angeles

10000 Washington Blvd, Fl 6
Culver City, CA 90232
424.209.8346

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

 

New York City

383 5th Avenue, Fl 5
New York, NY 10016
646.350.4971

 

Los Angeles

10000 Washington Blvd, Floor 6
Culver City, CA 90232
424.209.8346

 

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

 

 

New York City

383 5th Avenue, Floor 5
New York, NY 10016
646.350.4971

 

 

Movement Strategy is a social media and digital marketing agency for leading entertainment & sports, lifestyle & ecommerce, and food & beverage brands.

© Movement Strategy 2019

© Movement Strategy 2019