Warner Bros.

Get Animated Invasion LA

To tap into millennial nostalgia, we brought our animations to life through a contemporary lens with Get Animated.

01 — Activation

Get Animated is a social hub centered around exclusive collaborations with tastemakers—artists, creators, stylists—granting them the platform to reinterpret classic Warner Bros. cartoons in their own unique style. In-feed, this comes to life as an editorialized space filled with fresh takes on classic franchises. IRL, it’s the Get Animated Invasion— an experiential activation where consumers can relive their childhoods through interactive worlds immersed with memorable characters.

02 — Partnerships

We collaborated

with influential tastemakers to reinterpret Warner Bros. cartoons for franchise-focused worlds.

JOSHUA VIDES Artist, created a 2D basketball court inspired by the iconic Space Jam soundtrack

AMELIA MUQBEL  Designer, crafted Judy Jetson’s out-of-this-world bedroom

CRYSTAL WAGNER Installation Artist, crafted the immersive, dreamy world of Smallfoot

SAM TAYLOR  Illustrator, designed a musical and psychedelic world of Scooby-Doo

CONFETTISYSTEM  Artist-Stylist-Designer Duo, whipped up the vibrant Animaniacs karaoke booth

We also worked with retailer and cross-enterprise partners to help bring the Invasion to life.

BOOMERANG  Our content partner, provided iPads loaded up with the Boomerang app so that visitors could watch their favorite classic cartoons throughout the space.

FOREVER 21, NEW ERA, AND NIGHTSHIFT  our retailer and licensee partnersshowcased product collaborations at the exhibit, highlighting Warner Bros. classic animation’s influence in fashion..

03 — PRESS

Get Animated Invasion LA garnered attention from national outlets like The TODAY Show, Highsnobiety and BizBash, to local media including NBC Los Angeles, Los Angeles Times, KABC, and more.

05 — The Results

By getting millennials to interact with classic cartoons through a physically engaging space, we reinvigorated love for the franchises, in turn amplifying social media conversation and increasing demand for consumer product supply from licensees and retailers.

Between generating awareness and consumer buzz, garnering press, and growing our social channel, the Invasion successfully introduced the Get Animated platform to the world and has since garnered new partnerships, collaborations, and demand from consumers on a global scale. Coming off the success of the Invasion, Warner Bros. continued the momentum with the Get Animated Invasion on a global scale—In late 2018, the pop-up moved with several activations across Asia and South America.

ATTENDEES OVER THE COURSE OF THE EXHIBIT

SOCIAL IMPRESSIONS

UNIQUE IMPRESSIONS FROM PRESS