Warner Bros.

Friends: 25th Anniversary

01 — THE ONE WITH THE INFLUENCER CAMPAIGN

To support Warner Bros. Consumer Products and honor the 25th Anniversary of Friends, Movement Strategy tapped 25 influencers to create original content for their channels that celebrated this significant milestone for the beloved series. With product offerings across multiple categories, we tapped partners in key spaces—including interior designers, animators, stand up comedians, podcast hosts, latte artists and more—to bring together fans across generations and around the world.

02 — SUPPORT GLOBAL RETAIL PARTNERS

Warner Bros. collaborated with partners like Coffee Bean & Tea Leaf, Pottery Barn and LEGO among others to help fans celebrate the milestone anniversary with curated product collections.

03 — INFLUENCER PARTNERSHIPS

Our 25 influencers took inspiration from the show to create content that resulted in an updated take on the show’s iconic tropes, episodes, and moments. By leveraging each of their audiences, we were able to exponentially expand our reach and drive awareness around the product collabs.

04 — IGNITING CONVERSATION

By partnering with influencers who are superfans of Friends, we were able to generate authentic conversations on social and collective buzz across a wide range of audiences.

05 — THE RESULTS

The campaign was a massive success — driving millions of impressions and video views by leveraging the power of our influencers’ audiences.

TOTAL IMPRESSIONS

TOTAL ENGAGEMENTS

AVERAGE ENGAGEMENT RATE

TOTAL VIEWS

Los Angeles

10000 Washington Blvd, Fl 6
Culver City, CA 90232
424.209.8346

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

 

New York City

383 5th Avenue, Fl 5
New York, NY 10016
646.350.4971

 

Los Angeles

10000 Washington Blvd, Floor 6
Culver City, CA 90232
424.209.8346

 

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

 

 

New York City

383 5th Avenue, Floor 5
New York, NY 10016
646.350.4971

 

 

Movement Strategy is a social media and digital marketing agency for leading entertainment & sports, lifestyle & ecommerce, and food & beverage brands.

© Movement Strategy 2019

© Movement Strategy 2019