WARNER BROS. Friends 25th Anniversary
Background THE ONE WITH THE INFLUENCER CAMPAIGNMovement Strategy tapped 25 influencers to bring together fans across generations.
To support Warner Bros. Consumer Products and honor the 25th Anniversary of Friends, Movement Strategy brought together 25 influencers to create original content for their channels that celebrated this significant milestone for the beloved series. With product offerings across multiple categories, we tapped partners in key spaces — including interior designers, animators, stand up comedians, podcast hosts, latte artists and more — to bring together fans across generations and around the world.
INFLUENCER & BRAND PARTNERSHIPS
Warner Bros. collaborated with partners like Coffee Bean & Tea Leaf, Pottery Barn and LEGO among others to help fans celebrate the milestone anniversary with curated product collections.
INFLUENCER CONTENT CREATIVE EXECUTIONS
Our 25 influencers took inspiration from the show to create content that resulted in an updated take on the show’s iconic tropes, episodes, and moments.
Measuring Impact THE RESULTS
The campaign was a huge hit — generating millions of impressions and video views through leveraging the power of our influencers’ audiences in support of driving global retail sales.