TRUE CRIME

The mission

Position Netflix as THE platform for true-crime lovers.

The move

We created The Home of True Crime, a social-first campaign that pulled “armchair detectives” into the action. With cinematic teasers, influencer-led vignettes, and a mystery-packed launch, we turned viewers into sleuths eager for the reveal.

The win

The campaign sparked major buzz, securing Netflix’s place as the top name in True Crime — and earned Webby, Shorty, and Addy awards for redefining the genre.