Turbo Tax Relax

The mission

Turn tax season panic into "taxes are done" relief for Millennials and Gen Z.

The move

Music, money, and memes. We brought in diverse influencers to show their audiences how to “file and relax,” launched a hashtag challenge and giveaway, and teamed up with meme creators to keep it real.

The win

1.6M engagements, 51.5M impressions, and 4.5B TikTok views later, TurboTax became the ultimate stress-free way to tackle tax season.