Gen V

The mission

Make Gen V a must-watch for The Boys fans and Gen Z.

The move

We made social the engine, not an afterthought. With Instagram for visuals, Twitter for live updates, and TikTok as our raw playground, we built Gen V a digital campus that spoke to fans in real time, each post amplifying the show’s rebellious spirit.

The win

Gen V didn’t just survive as a spin-off — it became the new heart of The Boys universe, with millions of views and tons of fans cosplaying as Gen V students.