Color E.L.F.nalysis

The mission

Reshape how Gen Z discovers beauty inspiration.

The move

We developed Color e.l.f.nalysis: a digital color analysis tool that unlocks a fully curated, shoppable Pinterest board of e.l.f. products scientifically proven to slay your face card — turning color theory into a shareable obsession.

The win

Color e.l.f.nalysis put e.l.f. on the Pinterest map, resulting in the highest PR impressions of any e.l.f. campaign in Q1—with 336 media stories and 553 million total impressions.