How to Utilize TikTok for Your Next Influencer Campaign
Movement Strategy’s Jill Perera discusses the most important things to consider when developing an influencer marketing strategy for TikTok.
How to Utilize TikTok for Your Next Influencer Campaign
Movement Strategy’s Jill Perera discusses the most important things to consider when developing an influencer marketing strategy for TikTok.
Strategic Trust-Building in Meaningful Influencer Partnerships
Marketers can implement several strategies for trust-building to give them an immediate jumpstart in securing those long-term, reciprocal relationships required for successful influencer partnerships.
For Influencer Marketing, AI May Not Be Just a New Tool, but a Sea Change
When information is commoditized and perspectives flood the internet generated en masse by AI, who do you trust?
Are Influencers Ready For a World Without Follower Counts?
Several emerging social media trends might soon render an influencer’s follower count irrelevant to brands says Kimmy Shoval, Movement Strategy’s Senior Vice-President and Head of Influencer Marketing.
The 101 On Macro Vs. Micro Influencers
With the variety of influencers out there, how can a brand know what level of influencer they should tap to make the highest and most efficient social impact for their campaign with the strongest ROI? We interviewed two members of our Influencer team here at Movement Strategy to answer our burning questions about the topic.
2022 Movement Strategy DEI & Culture Report
Our 2022 DEI and Culture Report details the measured steps we’ve taken to ensure that we’re intentionally addressing the identified themes from the previous year, understanding our changing culture as we grew ~30%, and communicating our progress.
Top 7 YouTube Brand Pages
YouTube isn’t going anywhere – in fact, in 2023 its user base is projected to grow even more and it’s where Gen Z is spending most of their time online. To beat the best, you’ve got to learn from the best – so we’ve gathered our list of the top brands on YouTube.
Why brands should make influencers a bigger part of Super Bowl plans
Traditional TV spots have typically dominated the nation’s biggest night in sports. Here’s how influencer marketing could offer a different way forward.
NFTs to Watch in 2023
2022 was an unusual one for NFTs. Collections of every kind are still popping up, as NFTs have started to become more decentralized, away from the grips of the CryptoPunks and BAYC and towards more specific niches. However, rest assured, there’s still plenty of buzz-worthy and bizarre standouts to keep on your radar. Looking back, here’s our roundup of some of the most impactful NFTs from 2022 and what to expect in 2023:
