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March 7, 2025

Web3 Demographics: The Users Behind Web3

Web3 Demographics: The Users Behind Web3

We took a closer look at some of the biggest components of Web3, (specifically digital experiences like gaming, NFTs and crypto) and found some surprising results around the communities growing in each sphere.

April 14, 2023

The 101 On Macro Vs. Micro Influencers

The 101 On Macro Vs. Micro Influencers

With the variety of influencers out there, how can a brand know what level of influencer they should tap to make the highest and most efficient social impact for their campaign with the strongest ROI? We interviewed two members of our Influencer team here at Movement Strategy to answer our burning questions about the topic.

February 28, 2023

Top 7 YouTube Brand Pages

Top 7 YouTube Brand Pages

YouTube isn’t going anywhere – in fact, in 2023 its user base is projected to grow even more and it’s where Gen Z is spending most of their time online. To beat the best, you’ve got to learn from the best – so we’ve gathered our list of the top brands on YouTube.

September 7, 2022

5 Steps To Building Your Discord Community

5 Steps To Building Your Discord Community

Discord is all about community, but community doesn’t just appear out of thin air; you have to build it. Here are five some in-depth strategies and tactics on how to engage your Discord members so they’re around for the long haul.

June 1, 2022

Audio-Only Platforms: Clubhouse vs. Twitter Spaces

Audio-Only Platforms: Clubhouse vs. Twitter Spaces

Audio-only spaces are their own animal that, to brands, still might feel too elusive to utilize. Learn the high-level differences between both popular platforms, how to best utilize these spaces, and frankly, if/when they’re beneficial for brands to invest time into.

February 28, 2022

The Importance of Trending Sounds on TikTok

The Importance of Trending Sounds on TikTok

What differentiates TikTok from other social platforms is exactly this phenomenon: the trending sounds.

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