Warner Bros. Consumer ProductsBatman Day: 80th Anniversary
01 — Summary
Movement Strategy was tasked with driving global awareness around one of DC Comics’ most iconic heroes, Batman, and his 80th anniversary. We were able to leverage our expertise in social promotion, production, and event planning to unite fans and give this hero the celebration he deserved.
02 — The Lead Up
Movement Strategy organized a social campaign in order to help build awareness around the event and generate sign-ups. Knowing that our audience for this event was vast and diversified, our targeting and creative strategy reflected that. Our team created unique social assets that related to different audiences including LA locals, runners, comic enthusiasts, and families. Through curating our social assets to resonate with certain audiences we were able to see a 40% lower Cost per Sign-up than initially projected in the first two weeks.
With our event taking place in downtown Los Angeles, we knew that hitting the local LA audience on all fronts was key to driving attendance. In order to expand our presence to the Greater Los Angeles area, we partnered with local outlets that the community respects and trusts. A few of the partners we worked with were TimeOut LA, LAist and LAWeekly. We created unique materials for each media outlet that were sent out via email, featured on homepages and run across social platforms.
03 — The Experiential Activation & Party
All of our social and local promotions were successful in garnering signups for the event, now we needed to show all of our attendees a good time. We wanted to ensure that our event had something for every person attending to continue the wave of great positive sentiment generated by our campaign. Movement Strategy partnered with and managed over 30 vendors to give fans a Batman celebration they would never forget. We created an event space that would engage and excite our audience, which included people of all ages. While kids and families were building LEGO Bat Signals and playing carnival games to win prizes, Batman fanatics were snapping selfies with the Batmobile and Bat Signal. The event space also had food vendors, biergarten, VIP area, photo ops, live music and of course the Caped Crusader himself.
04 — A Global Activation
We partnered with teams across the globe to ensure every celebration was captured to help tell the global story of this iconic day. That content was quickly edited and used to hype up our local LA crowd as the final lighting of the global Bat Signal took place at the home of Batman, Stage 16 at the Warner Bros. lot. This content was shared with news outlets around the world garnering a ton of media coverage.
Movement Strategy is a social media and digital marketing agency for leading entertainment & sports, lifestyle & ecommerce, and food & beverage brands.
© Movement Strategy 2019
© Movement Strategy 2019