Under Armour

01 – The Ask

Under Armour challenged us to find an authentic way to promote their relationship with elite College Football programs across the country and to demonstrate how those programs benefit from Under Armour’s equipment, apparel and support.

02 — The Insight

Great social content is platform-specific. On Instagram, engagement data proved that Under Armour’s audience craves raw, authentically captured content rather than highly produced content, especially when it comes to video.

03 — UA Campus Blitz

We created the the UA Campus Blitz, a content series designed specifically for Instagram Stories that provided fans with exclusive access to College Football programs sponsored by Under Armour.

Here’s how it worked:

We visited six different schools the weekend of key football games. To capture the energy on campus, we arrived and began shooting content 48 hours before each game. A student from each school served as our host, taking us around campus and helping us interview head coaches, strength coaches, equipment managers, and other team personnel to deliver a complete picture of each school’s football program. We showcased student pep rallies and pre-game excitement to help draw our Instagram audience in. The first frame of each story was published the morning of the big game and the final frame featured our student host signing off just moments before kickoff.