Why the first step for brands to go beyond social media lip-service is building the right internal and external team.
Developing an audience and growing one is a hypothesis-driven dance, but a particularly fun one—especially when everything works as planned.
Food content on social media does more than make people hungry—it’s a marketing tool for brands in the food industry and beyond.
As athletes use social media to communicate their beliefs, brands and marketers need creativity to build awareness, community and brand affinity.
Fan experiences have taken on a new meaning, where digital-first is the only option. That hasn’t hampered the fun or the success, though. Here’s why.
As you replay Mariah Carey’s Auld Lang Syne over that TikTok video you’re trying to make, we’ll raise a glass with you (digitally, of course) as we ring in a new year and look back on the biggest trends of this last one.
In the world of social media, the boundaries hardly exist. Every social media network plays by its own rules, setting and changing the rules and leaving users to essentially make them up and push back.
Instead of trying to reach everyone and missing the mark, we narrow our focus to a single audience that we can fully understand, visualize, and create content for, directly. It’s a characterization strategy that goes against common thinking around social audiences.
We are all in the middle of a brand strategy power shift with greater control from consumers, based on how culture and technology are shaping their behaviors and expectations. Cultural savviness and bravery are key requirements for entry these days.
By Emma Bunsness
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