Aug 11, 2022

Rethinking the Framework of Brand Response to Tragedies

Why the first step for brands to go beyond social media lip-service is building the right internal and external team.

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Feb 11, 2021 • Our Thoughts

5 Secrets to Audience Development and Growth

Developing an audience and growing one is a hypothesis-driven dance, but a particularly fun one—especially when everything works as planned.

Feb 05, 2021 • Our Thoughts

How Food Influencers Affect Brands and Marketing

Food content on social media does more than make people hungry—it’s a marketing tool for brands in the food industry and beyond.

Jan 29, 2021 • Our Thoughts

How to Score on Sports Social

As athletes use social media to communicate their beliefs, brands and marketers need creativity to build awareness, community and brand affinity.

Jan 26, 2021 • Our Thoughts

Fan Experiences for Wherever You Are

Fan experiences have taken on a new meaning, where digital-first is the only option. That hasn’t hampered the fun or the success, though. Here’s why.

Dec 23, 2020 • Our Thoughts

The 5 Biggest Social Media Trends of 2020

As you replay Mariah Carey’s Auld Lang Syne over that TikTok video you’re trying to make, we’ll raise a glass with you (digitally, of course) as we ring in a new year and look back on the biggest trends of this last one.

Dec 21, 2020 • Our Thoughts

The Ethics of Social Media

In the world of social media, the boundaries hardly exist. Every social media network plays by its own rules, setting and changing the rules and leaving users to essentially make them up and push back.

Dec 17, 2020 • Our Thoughts

How to Define a Social Media Audience

Instead of trying to reach everyone and missing the mark, we narrow our focus to a single audience that we can fully understand, visualize, and create content for, directly. It’s a characterization strategy that goes against common thinking around social audiences. 

Dec 03, 2020 • Our Thoughts

How Social Media Can Lead Brand Strategy

We are all in the middle of a brand strategy power shift with greater control from consumers, based on how culture and technology are shaping their behaviors and expectations. Cultural savviness and bravery are key requirements for entry these days.

Jan 28, 2020 • Our Thoughts

Working with the Facebook Algorithm

By Emma Bunsness


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