Estrella Jalisco wanted to bring a new, more ownable presence to social—one that celebrated their refreshing, “never-bitter” attitude and leveraged the passion points of their Mexican-American audience.

Our challenge? Become the first agency to bring this VBI to life as an arsenal of content that would re-establish Estrella Jalisco’s social presence.

Every shot had to embody Estrella Jalisco’s brand ethos—optimistic, refreshing and above all, premium. So we created a clean, pop art-inspired theme to anchor our shoot. 

Armed with this direction, our in-house production team executed the photoshoot and brought it to life.

In order to create a truly dynamic social presence, we slotted time to shoot all four products in the Estrella Jalisco family—one bottle, two different cans and a Mango-flavored Michelada—with a range of angles, backgrounds, and props.

We also wanted to adapt our evergreen content to celebrate the holidays that matter to Mexican-Americans. So we crafted each shot allowing flexibility to illustrate around the product. 

The result? A modern, elevated look and feel that harmonized with UGC from their followers, which we shared weekly in feed to strengthen our social community.

By the end of our two-day shoot, we’d mobilized two camera teams to style and produce over 50 assets that together established an new, far more ownable and dynamic social presence for Estrella Jalisco.

Los Angeles

10000 Washington Blvd, Fl 6
Culver City, CA 90232
424.209.8346

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

New York City

383 5th Avenue, Fl 5
New York, NY 10016
646.350.4971

Los Angeles

10000 Washington Blvd, Floor 6
Culver City, CA 90232
424.209.8346

 

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

 

 

New York City

383 5th Avenue, Floor 5
New York, NY 10016
646.350.4971

 

Movement Strategy is a social media and digital marketing agency for leading entertainment & sports, lifestyle, and food & beverage brands.

© Movement Strategy 2019

© Movement Strategy 2019