Under Armour Basketball

Shoot Your Shot

01 — Objective

For Under Armour basketball, we wanted to reach our high school age target and connect the brand to lifestyle, culture and the sport of basketball. Knowing that ads and standard product marketing wouldn’t reach them, we developed an original YouTube series to connect through a shared love of the game of basketball.

02 — Summary

We created Shoot Your Shot as an original interview-style show focused on basketball culture, with a late night vibe.  

In each episode, our host Brandon Armstrong interviews a new celebrity guest while they shoot hoops and “take shots” at what’s good on and off the court.

03 — The Cast

Starting with our host Brandon Armstrong, more commonly known around the internet as Bdot—who’s generated over 3 million followers for his hilarious impersonations of NBA players—we brought in hoopers who all connect to the game in different ways. Additional cast includes A$AP Twelvyy, Famous Los, Brittney Elena, Marcus Scribner, The Gonzalez Twins, Marquis Trill, and Chris Brickley.

04 — The Results

Currently, Shoot Your Shot has racked up over 6 million views on YouTube and quickly grew the Under Armour Basketball YouTube page to 31,000 subscribers. In addition the show has generated extensive press from sneaker culture sites like WearTesters, HypeBeast, KicksOnFire, and others. The talent had such a great time filming that they have all been incredibly active in promoting their episodes. We couldn’t be more excited about how Under Armour Basketball’s first YouTube show turned out and we are excited to keep rolling out more shows and building up the channel!

VIEWS ON YOUTUBE

SUBSCRIBERS ON YOUTUBE

Los Angeles

10000 Washington Blvd, Fl 6
Culver City, CA 90232
424.209.8346

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

New York City

383 5th Avenue, Fl 5
New York, NY 10016
646.350.4971

Los Angeles

10000 Washington Blvd, Floor 6
Culver City, CA 90232

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

New York City

383 5th Avenue, Floor 5
New York, NY 10016
646.350.4971

© Movement Strategy 2018

© Movement Strategy 2018