CorePower Yoga

Social Agency of Record

01 — Partnership

Together, Movement Strategy and CorePower are exercising industry leading social strategies and activations.  Our team has assumed a lead role in digital creative, producing social content, managing influencer activations, managing paid social, and preparing in-depth social reports for campaign optimization.

Take care of you, then take on the rest. ?

A post shared by CorePower Yoga (@corepoweryoga) on

Step away from the chaos and into the calm. #zen

A post shared by CorePower Yoga (@corepoweryoga) on

#MONDAY. Nothing a bit of yoga can’t fix!

A post shared by CorePower Yoga (@corepoweryoga) on

02 — Summary

Our process with CorePower strives to bring fresh, seasonal creative each month that drives awareness, affinity and visits to the studio. In our first three months of partnering, we’ve introduced new strategies and messaging that have drove social engagements to all-time highs and have directly attributed to increased visit frequency and new member sign-ups.

03 — Building Community through Social

Our team supplements the CorePower editorial calendar with monthly content series that focus on social holidays, seasonal trends and business initiatives that CorePower would like to lean in to. In all of these works, we’re establishing a renewed brand tone and aesthetic that is relatable and captures the lifestyle aspects of the CorePower brand. These series are garnering tags and shares bringing new people into the social community.

The Valentine’s series shown here started as an Instagram program that was so well received CorePower printed the cards and saw them physically go viral throughout studios across the country.

%

UPLIFT IN NATIONAL IMPRESSIONS

%

INCREASE IN NATIONAL ENGAGEMENTS

%

LIFT IN SITE TRAFFIC FROM SOCIAL

I’m heels over head for you. #OneBreathOneLove

A post shared by CorePower Yoga (@corepoweryoga) on

 

Ready to get sweaty? #OneBreathOneLove

A post shared by CorePower Yoga (@corepoweryoga) on

 

Put your mat next to mine. #OneBreathOneLove

A post shared by CorePower Yoga (@corepoweryoga) on

Our first hyper-local execution occurred across three markets.

%

LIFT IN REGIONAL SITE TRAFFIC

%

INCREASE IN REGIONAL IMPRESSIONS

%

REGIONAL ENGAGEMENTS

04 — Local level strategies

In markets across the US CorePower is looking to increase studio visit frequency and attract new students through one free week offerings. We developed and launched a strategy coined “Instructor Spotlight” that couples motivation with CorePower instructor narratives. To date, the series is one of the most engaged with programs launched on social for CorePower. It has also been a catalyst to develop more collaborative programs with instructors as a method of connecting on a hyper-local level.

04 — Local level strategies

In markets across the US CorePower is looking to increase studio visit frequency and attract new students through one free week offerings. We developed and launched a strategy coined “Instructor Spotlight” that couples motivation with CorePower instructor narratives. To date, the series is one of the most engaged with programs launched on social for CorePower. It has also been a catalyst to develop more collaborative programs with instructors as a method of connecting on a hyper-local level.

Our first hyper-local execution occurred across three markets.

86%

LIFT IN REGIONAL SITE TRAFFIC

72%

INCREASE IN REGIONAL IMPRESSIONS

46%

REGIONAL ENGAGEMENTS

05 — Media Programing

All content strategies have been paired with media recommendations to ensure reach is highly targeted. Our approach to paid media has been very focused on test and learn. We’re quickly finding segments, ad types and creative that is connecting with our audiences and inciting the desired action.

06 — The Results

We had three goals. Reach and reconnect with lapsed students through Facebook Custom Audiences using segments from the CorePower CRM. Bring in new potential students expressing interest in yoga in target markets through Twitter Keyword Targeting. Drive existing CorePower members to tag friends in social content and bring them in for a free week with the intent to convert them to a member using Facebook and Instagram ad units. And we achieved all 3.

LAPSED MEMBERS REACTIVATED IN 3 WEEKS

INCREASE IN SITE TRAFFIC USING SOCIAL L&R

%

GROWTH IN FAN AMPLIFICATION

Los Angeles

2554 Lincoln Blvd
Venice, CA 90291
424.209.8346

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

New York City

383 5th Avenue, Floor 5
New York, NY 10016
646.350.4971

Los Angeles

2554 Lincoln Blvd
Venice, CA 90291
424.209.8346

Denver

2819 Larimer Street
Denver, CO 80205
303.442.2542

New York City

383 5th Avenue, Floor 5
New York, NY 10016
646.350.4971

© Movement Strategy 2018

© Movement Strategy 2018