This Week in Social (11/4)

This Week in Social (11/4)

Each week we gather the crew and go through a 15-minute presentation on what’s currently hot in our space. We cover social, new tech, digital news, and some random findings from the web. We do it to keep the team up-to-date on the latest and to drum up new opportunities to share with clients.

Here are the cliff-notes from this week’s presentation (November 4). We’d encourage you to download the original PDF: This Week In Social – November 4

Stadium Social Media Activations

 

As stadiums all around the world are getting outfitted with free wifi and attendees are glued to their smart phones, a wealth of new marketing opportunities have arisen. In the profesional sports space, the ability to have the thousands of attendees activate on their phones around a shared experience on the video boards will grow to be a large branding and sponsorship opportunity.

At Movement, we are lucky enough to work with companies that want to be the first to leverage these new opportunities. Earlier this year we created an activation with the NY Rangers and their sponsor partners that utilized this new in-stadium opportunity. The Rangers were close to getting one million Likes on Facebook and we created a count-up to one million Likes campaign where we showed the number of Facebook Likes in real-time on the jumbotron in the stadium. Users could hit the Like button on their phone and see the counter increment on the big screen.

Testing the Rangers Million Likes campaign on the Jumbotron.

Testing the Rangers Million Likes campaign on the Jumbotron.

Building off of this, we looked to create experiences that were even more interactive by leveraging the Instagram API. We developed a handful of programs where people can take photos, post them on Instagram using a specific hashtag and see their photo on the big screen in real-time. Here are some of our favorites.

 

IPREX Global Leadership Conference 2013

IPREX Global Leadership Conference 2013

One of Movement Strategy’s co-founders, Jason Mitchell put on a panel titled, “Not All Channels and Content are Created Equal: Social Activation for Community Building and Engagement,” a panel discussion featuring Adam Skollar, Manager of Marketing and Digital Programming for The New York Rangers and Madison Square Garden, and Jayne Bussman-Wise, Digital Director for the Brooklyn Nets and Barclays Center.