Since launching in 2006, Twitter bridged the gap of connectivity – bringing its users real-time information on news, entertainment and sports, while also implementing what is arguably one of the greatest social contributions in the world (the hashtag). Today, Twitter celebrates its eighth birthday.
1. Don’t plan too much.
You might run into an old classmate, a favorite client, or meet a new BFF. Or, it might rain. Or, maybe you had a few too many Shiner Bocks the night before and need to sleep in. Or, there are tacos that are forcing you to eat them. That’s okay! Don’t miss out on what you want to do just because you planned on going to a panel.
In order to better the user’s experience, Facebook has been optimizing its News Feed algorithm to help users discover more relevant content. The latest update, however, has significantly decreased the organic reach of fan pages in the process.
Each week we gather the crew and go through a 15-minute presentation on what’s currently hot in our space. We cover social, new tech, digital news, and some random findings from the web. We do it to keep the team up-to-date on the latest and to drum up new opportunities to share with clients.
Here are the cliff-notes from this week’s presentation (November 4). We’d encourage you to download the original PDF: This Week In Social – November 4
As stadiums all around the world are getting outfitted with free wifi and attendees are glued to their smart phones, a wealth of new marketing opportunities have arisen. In the profesional sports space, the ability to have the thousands of attendees activate on their phones around a shared experience on the video boards will grow to be a large branding and sponsorship opportunity.
At Movement, we are lucky enough to work with companies that want to be the first to leverage these new opportunities. Earlier this year we created an activation with the NY Rangers and their sponsor partners that utilized this new in-stadium opportunity. The Rangers were close to getting one million Likes on Facebook and we created a count-up to one million Likes campaign where we showed the number of Facebook Likes in real-time on the jumbotron in the stadium. Users could hit the Like button on their phone and see the counter increment on the big screen.
Building off of this, we looked to create experiences that were even more interactive by leveraging the Instagram API. We developed a handful of programs where people can take photos, post them on Instagram using a specific hashtag and see their photo on the big screen in real-time. Here are some of our favorites.
One of Movement Strategy’s co-founders, Jason Mitchell put on a panel titled, “Not All Channels and Content are Created Equal: Social Activation for Community Building and Engagement,” a panel discussion featuring Adam Skollar, Manager of Marketing and Digital Programming for The New York Rangers and Madison Square Garden, and Jayne Bussman-Wise, Digital Director for the Brooklyn Nets and Barclays Center.