Holiday & New Year: Finding Santa, World Records & Palm Trees.

Los Angeles Office

We are now officially coast-to-coast! Led by CEO Jason Mitchell, Movement Strategy has opened up an office in LA. This team will initially be focused on production, content creation and influencer marketing.

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A Guinness World Record

We wanted to make sure that 2016 was one for the record books and so we ended with a bang, literally getting our name (okay, really our client Cricket Wireless) etched in the Guinness World Records book.


#SantaMode: Canary Home Security

For nearly all of our clients we ran campaigns throughout the holiday season, but in only one of these did we actually find Santa!

Check out the full #SantaMode case study here. 

Winter 2016: Awards, Photoshoots & New Office

Movement Strategy Wins Grand Clio!

#truTVisAThing, our March Madness campaign for truTV, took home top honors at the KeyArt Clio's this month, winning a Grand Clio for best Brand Awareness Campaign.

truTV's president Chris Linn accepts the Grand Clio for #truTVisAThing. 

Under Armour Sportswear Photoshoot

Coming off of a successful launch during fashion week, we produced our second photoshoot for the brand with photographer Brayden Olsen at Dean Street Studios. Follow the @UAS Instagram account to see these photos on the stream!


#VOTINGBECAUSE X TIMES SQUARE

Our campaign for USA TODAY focused on getting out the vote was highlighted in Times Square. The campaign has seen tens of thousands of people participate including major celebrities and influencers. #VotingBecause


Rabble Identity Design

Our team worked with Rabble, a sports broadcasting platform to create a revamped brand identity from the ground-up. We're excited with how it turned out and can't wait to see their product launch on the app store in Q1. 

 
 

Keds x Minnie Mouse Sweepstakes

We launched the Keds x Minnie Mouse collection through a sweepstakes and influencer collaboration with @VandiFair on the @MinnieStyle Instagram account we run for Disney. 


New NYC Office

We are excited to announce that we have officially moved into 383 5th ave. This represents our 5th NYC office, on the 5th floor of 5th avenue. #MovementFifth. 

Bina's Movement Journey: Italy

Bina's Movement Journey: Italy

While I like to think that I am a more than adequate writer, as an artist I often favor visuals over words, especially when tasked with storytelling. In this instance I am supposed to write about my recent travels to Italy (Milan, Cinque Terre and Florence), but I do not know where to even begin! I am no poet or wordsmith, and I doubt I could ever describe the cathedrals and cliffsides and gelato (very important) the way I'd like to, so instead I offer these photo highlights from my trip and invite you to see Italy through my eyes / my camera.

Sophia's Movement Journey: Spontaneity

Sophia's Movement Journey: Spontaneity

I notoriously don't travel. You'll most likely find me in bed on a Saturday rather than going upstate to "hike" or flying to Miami for a weekend adventure.

Yeah — that's not my style.

So when I found out I was going to take a Movement Journey this year I knew it was the perfect opportunity to lean in (yes, exactly like Sheryl Sandberg) to the meaning behind my word of the year.

Eian’s Movement Journey: Iceland

Eian’s Movement Journey: Iceland

I’m passionate about many things in life: pizza, bagels, reading good novels, and going to concerts, to name a few, but nothing gets me going like traveling to new places, going on road trips, and shooting photographs. Back in January, The Movement Strategy rolled out a new program called The Movement Journeys, which was designed to expand our world views through a new experience.

Nick’s Movement Journey: Of Roads and Respite

Nick’s Movement Journey: Of Roads and Respite

Turns out I’m a family man now and as such I decided to take my Movement Journey with my family — my wife Rebecca and our devastatingly handsome companion Mello. All told it was a fantastic trip full of new experiences and refreshing twists on a few old ones as well.

Facebook Still Loves You, The Marketer

Facebook Still Loves You, The Marketer

Facebook recently released a few new features to help ease customer service woes. That’s right, Facebook still loves you, the marketer…and always has. Let us describe.

Yfran’s Movement Journey: Samana

Yfran’s Movement Journey: Samana

No TV. No Internet. No cellular service…Essentially no contact with the outside world. Although I knew what I was signing-up for, it wasn’t until I arrived at The Dominican Treehouse Village in Samana, Dominican Republic, that I realized I would be without the essentials to my everyday life.

Ryan’s Movement Journey – Pacific Coast by Motorcycle

Ryan’s Movement Journey – Pacific Coast by Motorcycle

Earlier this summer, during my bachelor party, a buddy of mine casually said, “I’m thinking about selling my Harley… you wanna buy it?” I could think of a million reasons to not buy a motorcycle; I’m trying to save for a wedding, I should replace my ‘88 Wrangler for a daily-driver that’s more “reliable” and “has a roof”...

So I figured I’d run the idea by my lovely wife-to-be, thinking she’d make the smart decision for me. But for some sweet reason she said, “That sounds awesome!”

Daniela’s Movement Journey: Cambodia and Myanmar (Burma)

Daniela’s Movement Journey: Cambodia and Myanmar (Burma)

There I was, laughing, just laughing at the ridiculousness, the unexpectedness of the sheer beauty of where I was. Where was I? I was in a motorized canoe, in the middle of an enormous lake, surrounded by rolling mountains topped with golden temples, in the middle of Burma. Needless to say, my mind was officially blown… and it was all because of my job.